Epson

What happens when the world's fastest man meets the new eco-printer? No it's not a joke setup, this was a real challenge posed by Epson Europe when they signed Usain Bolt as brand spokesman.

Tasked with reinvigorating the printer brand's image to leverage the ease and charm of Usain, our brief was to overhaul all shopper POS across EU markets. Spearheading the conceptual work alongside my AD, we devised mutliple lifestyle campaigns to align with different printer features, creating something bold, vibrant full of personality.