Bugatti

Winning the business of a globally recognised leader in the luxury market can be daunting, but working for Bugatti was a dream come true.

As part of relaunching the Bugatti website at BBDO, we were given the honour of conceptualising and delivering a microsite for the newly released W16 Mistral. We worked tirelessly to create a digital experience to excite collectors and fans across the globe – including articles and press releases for the Newsroom.

I took the lead on copy for the microsite crafting product specs and featured articles that captured the impeccable craftsmanship, unique tone and spirit of Bugatti. 

Take a look at some of my work for the brand below.